Print works - as the Bad Tölz Tourist Information Centre knows. Especially when good content is attractively presented. A magazine is a sign of appreciation for customers and guests and can be used perfectly as a springboard into digital communication. QR codes are well established and offer a convenient and measurable transition to the website and social media, where moving images are used to reinforce and stimulate the next holiday trip. This is how integrated 1TP5 content marketing works.