Brand book and style guide for the polypropylene experts

Brand development and brand design for Profol

The brand book: values and attitude

With growth to seven locations in Europe, the USA and China and over 500 employees, the successful, owner-managed company and its brand development are facing new challenges. These relate to both internal and external communication. The aim is not only to consolidate its positioning as a sustainable manufacturer of plastic products, but also to communicate this credibly. As part of this brand development strategy, the brand experts at BALLEYWASL immersed themselves in the subject matter and the company. They worked closely with the CEO and the Head of Marketing to develop a brand book. This documents and communicates the company's values and attitude in a way that is both summarised and easy to understand.

Illustration graphics and icons

Style-defining illustration graphics and icons are created using the corporate colours. On the one hand, to translate topics visually, and on the other, because the products - film and lightweight composites - are not exactly photogenic. 

Systematic extension to HR with employer branding and recruiting campaigns.

Website

More from Brand and communication, Content marketing and production, Social Media Marketing, Lead and full service Discover
Content strategy, social media strategy, channel development and expansion, community management, social listening, sales literature

Münchener Wohnen – Employer Branding

Content strategy, social media strategy, channel development and expansion, community management, social listening, sales literature

Klosterfrau Healthcare Group – Interne Kommunikation

Content strategy, social media strategy, channel development and expansion, community management, social listening, sales literature

AWO Oberbayern – Employer Branding und Recruiting

Marketing and growth strategy, content development, landing and funnel pages, organic social media, social selling, community management

Aestheticum Tübingen – Marke und Marketing

Content strategy, social media strategy, channel development and expansion, community management, social listening, sales literature

MG Motor Deutschland – Content und Social Media

Strategy, refresh design, social media campaign, community management, event conception and realisation

seemaxx Outlet Center – Reloaded

Positioning in the lifestyle medicine sector. Design facelift, content production, social media set-up, channel management, community management, organic posts, paid ads, conversion tracking.

Med for Balance Zürich – Content und Social Media

Corporate design, brand design, logo design, style guide, implementation, web design, UX/UI design, WordPress, responsive design.

REAX Advisory – Markteinführung

Content creation, video production, advertising for young talent, social recruiting, corporate influencers, storyboard and script, direction and art direction.

Profol – Recruiting Kampagne

Strategy, refresh design, social media campaign, community management, event conception and realisation

seemaxx Outlet Center – the beginning

Brand strategy, brand architecture, corporate values, brand book, implementation, website relaunch, values communication

Profol – Neuer Marktauftritt

Brand development, style guide, event communication, pre-opening website, visual content production (photo), investor brochure

WALD.WEIT Hotel & Retreat – Markenentwicklung

Design refresh, corporate design, visual content production (photo and video), website relaunch, social media

Waldhotel Heppe – Neuer Marktauftritt

Magazine development, editorial design, journalistic editing, digital extension to online magazine

BVK Bayerische Versorgungskammer – Versicherten-Magazin

Magazine development, corporate publishing, editing, design, visual content production (photo and film), digital extension

Hotel Deimann – Gästemagazin

Design refresh, social media strategy, creation, storyline, post conception and design, distribution

IROIN Influencer Software – Lead Performance

Concept, creative concept, visual content production (photo), career page, campaign assets

AKDB Anstalt für Kommunale Datenverarbeitung Bayern – Employer Branding

Brand concept, corporate design, brand book, website relaunch, investor brochure

Hommage Luxury Hotels Collection – Markendesign

Location profiling, joint advertising, space marketing, visual content production (video), increasing footfall

Schwabinger Tor – Standort-Profilierung

Sales folder for product launch, concept, text, design, image editing, production

Knauf – Produkteinführung

Campaign conception, creation, visual content production (photo and video), campaign planning, roll-out

Recruiting campaign for Profol

Strategic positioning, brand design, style guide, collateral, corporate design, pre-opening website with blog, editing

Hotel Ambassador Zürich – CD und Markteinführung

Merging of magazine and host directory, editorial design, magazine realisation, image editing

Bad Tölz Tourismus – Gästemagazin