Brand book and style guide for the polypropylene experts

Brand development and brand design for Profol

The brand book: values and attitude

With growth to seven locations in Europe, the USA and China and over 500 employees, the successful, owner-managed company and its brand development are facing new challenges. These relate to both internal and external communication. The aim is not only to consolidate its positioning as a sustainable manufacturer of plastic products, but also to communicate this credibly. As part of this brand development strategy, the brand experts at BALLEYWASL I UNSTK immersed themselves deeply in the subject matter and the company. They worked closely with the CEO and the Head of Marketing to develop a brand book. This documents and communicates the company's values and attitude in a way that is both summarised and easy to understand.

Illustration graphics and icons

Style-defining illustration graphics and icons are created using the corporate colours. On the one hand, to translate topics visually, and on the other, because the products - film and lightweight composites - are not exactly photogenic. 

Systematic extension to HR with employer branding and recruiting campaigns.

Website

More from Lead and full service, Brand and communication, Content marketing and production, Social Media Marketing Discover
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Strategy, re-branding, corporate design, content marketing, campaigns, social media, website, app, sales literature, event marketing, member acquisition

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Marketing and growth strategy, content development, landing and funnel pages, organic social media, social selling, community management

Aestheticum Tübingen - Brand and marketing

Content strategy, social media strategy, channel development and expansion, community management, social listening, sales literature

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Strategy, refresh design, social media campaign, community management, event conception and realisation

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Corporate design, brand design, logo design, style guide, implementation, web design, UX/UI design, WordPress, responsive design.

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Content creation, video production, advertising for young talent, social recruiting, corporate influencers, storyboard and script, direction and art direction.

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Strategy, refresh design, social media campaign, community management, event conception and realisation

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Brand strategy, brand architecture, corporate values, brand book, implementation, website relaunch, values communication

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Brand development, style guide, event communication, pre-opening website, visual content production (photo), investor brochure

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Design refresh, corporate design, visual content production (photo and video), website relaunch, social media

Waldhotel Heppe - New market presence

Magazine development, editorial design, journalistic editing, digital extension to online magazine

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Content strategy, social media strategy, channel development and expansion, community management, social listening, sales literature

Klosterfrau Healthcare Group - Internal communication

Magazine development, corporate publishing, editing, design, visual content production (photo and film), digital extension

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Design refresh, social media strategy, creation, storyline, post conception and design, distribution

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Concept, creative concept, visual content production (photo), career page, campaign assets

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Brand concept, corporate design, brand book, website relaunch, investor brochure

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Location profiling, joint advertising, space marketing, visual content production (video), increasing footfall

Schwabinger Tor - location profiling

Sales folder for product launch, concept, text, design, image editing, production

Knauf - Product launch

Campaign conception, creation, visual content production (photo and video), campaign planning, roll-out

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Strategic positioning, brand design, style guide, collateral, corporate design, pre-opening website with blog, editing

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