With growth to seven locations in Europe, the USA and China and over 500 employees, the successful, owner-managed company and its brand development are facing new challenges. These relate to both internal and external communication. The aim is not only to consolidate its positioning as a sustainable manufacturer of plastic products, but also to communicate this credibly. As part of this brand development strategy, the brand experts at BALLEYWASL immersed themselves in the subject matter and the company. They worked closely with the CEO and the Head of Marketing to develop a brand book. This documents and communicates the company's values and attitude in a way that is both summarised and easy to understand.