Brand book and style guide for the polypropylene experts

Brand development and brand design for Profol

The brand book: values and attitude

With growth to seven locations in Europe, the USA and China and over 500 employees, the successful, owner-managed company and its brand development are facing new challenges. These relate to both internal and external communication. The aim is not only to consolidate its positioning as a sustainable manufacturer of plastic products, but also to communicate this credibly. As part of this brand development strategy, the brand experts at BALLEYWASL immersed themselves in the subject matter and the company. They worked closely with the CEO and the Head of Marketing to develop a brand book. This documents and communicates the company's values and attitude in a way that is both summarised and easy to understand.

Illustration graphics and icons

Style-defining illustration graphics and icons are created using the corporate colours. On the one hand, to translate topics visually, and on the other, because the products - film and lightweight composites - are not exactly photogenic. 

Systematic extension to HR with employer branding and recruiting campaigns.