Construction site noise, constantly changing traffic routes, unforeseen delays and other obstacles are common side effects of new-build projects. A permanent challenge, especially for the first tenants, if they are dependent on footfall. It was therefore necessary to develop a memorable campaign for the first four commercial tenants of the new Schwabinger Tor neighbourhood, who come from the food sector.
Modern, urban and approachable images pick up on the Schwabing attitude to life, show belonging and create connection.
Large-scale visuals not only conceal unfinished construction sites, but also draw attention to current and future offers. The measures are complemented by large-format posters, city lights and radio adverts.
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