The AWO Oberbayern has no shortage of „customers“. Whether childcare places in daycare centres, senior citizen facilities or in social psychiatry - there is endless demand. This is due to an ageing society, legislative requirements and the changing structures of family and work. The core task is therefore to ensure the operation of over 60 facilities with around 3,500 employees and to maintain a high level of quality.

Above all, this requires people whose profession and vocation is to care for others. Finding these people, attracting them to AWO Oberbayern and retaining them is at the heart of the communication work for the BALLEYWASL | UNSTK team, which will celebrate its anniversary in mid-2024. Lead for employer branding and recruiting have taken over. With a bold appearance, we developed a scenario and filled it with life. Awareness and commitment were massively increased with a clear message. Starting with 160 vacancies, most positions were filled with qualified and motivated people within a few months. An efficient system with modules ranging from content and social media campaigns to the applicant funnel ensures a smooth recruiting process in the long term.