If the company name includes the term "institution", motivated and dynamic employees don't necessarily bite. If you have a healthy self-confidence and don't take yourself too seriously, but take the matter very seriously, then this dusty term suddenly takes on a radiance. It was precisely this courage that we demanded from the AKDB and organised a casting call for motivated employees who love their job at the AKDB and enjoy telling people that they work at the "institution". The result was a campaign in which the public company neither hides nor bends, but instead displays a surprising freshness. Thank you, dear "Anstalt" employees, for your great participation.
Honoured with the FOX Award in silver
Bold, eye-catching and unconventional - with a wink. That's what it takes to create strong texts that make more out of an image. We have not hesitated for a moment to break up the rather conventional wording.
The photo production took place on the premises of AKDB and lasted two days: from trainees to sales managers, the different professional groups were photographed with their representatives and ambassadors. The team: photographer, assistant, hair/make-up, art direction, customer service. Together with the team led by marketing manager Wolfram Weisse, wonderful, likeable photos were taken for the campaign and HR communication.
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