Brands differentiate companies, products and institutions from one another. They emphasise the differences in competition. Brands convey identity and provide orientation. They show character and personality and ensure recognisability in a highly competitive environment. A brand must fulfil this quality both digitally and analogue. This applies to B2B, B2C, as well as NGOs, foundations and associations.
The lifecycles of brand designs are getting shorter, adjustments to the fast-moving economy and the constant battle for attention are being declared a facelift. Those who do not have to change the signage on and in buildings are implementing a new design at record speed. The reason: the overwhelming majority of a brand's touch points are digital. This is both an opportunity and a risk. We think: no actionism, better to exercise care and foresight.
We develop and implement in the modernisation of the market presence and corporate design, strategic realignment, e.g. in the event of growth, internationalisation, a merger or a generational change, in the visualisation and implementation of brand values and a purpose, in the redesign and relaunch of your communication modules from digital to analogue, in optimising the brand experience along all touch points.
Research and insights, positioning, brand core and values, creative springboard, communication concept
Brand name, claim, message, key wording, tone of voice, narrative, branded storytelling
Logo design, colour spectrum, typography, visual language, icon style, design language, illustrations
Architecture, signage, interior design, materials, in-store VKF, exhibition stand, moving image, UX
We prefer to work for companies that have a personality or a soul. For owner-managed companies, for family businesses, for courageous designers, innovators and doers. For them, we are a partner at eye level, an empathetic driver and a creative team player.
We believe in the power of collaboration: in supporting each other and growing with the challenges. We combine strategic and creative expertise to develop trend-setting brand communication. Together with our clients, we create results that are relevant, make sense and inspire people. This is how we realise the potential of companies and their products and services.
We see companies and organisations as individual characters. Their character traits form the corporate identity. This can be experienced through the visual appearance (corporate design), the language (tone of voice) and the behaviour of its stakeholders (corporate behaviour). The brand and brand design are reflected in the self-image, values and purpose of a company.
Workshop to define the brand profile:
Brand essence
Brand values
Brand relevance
Brand tonality
The basic elements of corporate design:
Implementation and documentation in the brand book and style guide
Brands offer orientation and security. This applies to FMCG - Fast Moving Consumer Goods and services as well as B2B and capital goods. Studies clearly show that customers almost always choose to contact companies with a professional image because it is a sign of self-confidence and success.
Investing in a professional brand presence also has a positive impact on employee recruitment, as every interested party and candidate not only uses the careers page or external HR platforms, but also looks at the company as a whole. You can find out more here.
We accompany you through the entire process of brand development or re-branding. We have been doing this for 35 years and have rebranded many a company. We have always combined this with professional style consulting, which we develop on the basis of analyses, company and customer insights and surveys. have worked out. That's why the brands from our atelier always fit like a glove. Our goal: all stakeholders from the owner to shareholders, employees, partners and customers should honour and love the brand.
However, the life cycle of brand design has shortened with the ever faster development of the economy and digital structures. Adaptations that reflect the spirit of the times are often opportune and are sometimes only noticed by the experienced. Others flirt with it and capitalise on the effect. You have something to show and tell again.
Are you planning a facelift for your brand and market presence? Then talk to us and let us find out if we are a good fit.
Contents
Further information
