REAX ADVISORY goes to market
A new brand for a new business segment
REAX Advisory is a spin-off of the successful INTREAL in Hamburg, which has made a name for itself with the management of major property funds. The property crisis has changed the requirements for advising property owners and investors. The logical consequence: the spin-off of the consultancy into a company that can focus objectively on this. The result: the founding of REAX Advisory. The task for the BALLEYWASL | UNSTK design team: a new and completely differentiated market presence from INTREAL, from the logo to the website.
A style guide with depth
Style guides or CD manuals from the BALLEYWASL | UNSTK workshop are more than just design rules. They describe the character of the company and outline its fields of action and values. Depending on their importance and scope, they can also become a brand manual. This is a compact work that sets out the rules for the brand image. Modern, elegant, high-quality.
Implementation
Once the basics and standards have been defined, they are integrated into the media and advertising materials. Even in the digital age, stationery and business cards are still part of the basic equipment.
The website - for dynamic marketing communication and employer branding
The work on a Website always starts with a UX and UI concept. User guidance and usability are just as important as a responsive design with a mobile-first approach. We design new websites with Figma or Adobe XD. This allows us to share the prototype with the customer in a live simulation. The technical development usually takes place in WordPress. This is easy and convenient for further maintenance of the site. We support the initial content creation and implementation with text editing, photo and video production, and supplement the material with AI-generated images and videos with the same look and feel. This creates a professional presence right from the start, which can be expanded step by step.