Brand communication, growth CONSulting, content and social media
The founders Dr Philipp P. Braun and PD Dr Oliver Lotter have made a successful start with the establishment of Aestheticum Tübingen. The clinic is known in the greater Stuttgart area and far beyond for its modern and inviting interior design and has been able to attract many patients. The clinic team's exceptional expertise and tangible love of perfection are the basis for countless top ratings. Now the passionate surgeons are going to the next level. The goal: the top 10 private clinics for plastic and aesthetic medicine in Germany. In action as lead agency since autumn 2024: BALLEYWASL |UNSTK
In the first step, the agency's design team upgraded the appearance of the clinic. Visual elements reminiscent of a hospital are gradually disappearing. New colours emphasise the exclusivity and convey a feeling of luxury that patients experience live on site.
The medical team is convinced that treatment, whether minimally invasive or as part of an operation, results in one thing: a high level of satisfaction with oneself and therefore more self-confidence. The credo: no inflatable lips, no frozen facial expressions, no disproportionate body shapes. Instead, the emphasis is on a natural look that emphasises personality. Summarised by the agency's strategy team in the new claim: Be confident. Be You.
There's no doubt about it: social media is the number one source of inspiration and information. Available 24/7, always bright and glossy, with a mix of emotion, information and calls to action. Insights into the clinic and outlooks on a possible outcome, personality and individuality, transparency and sympathy. The UNSTK social media team serves all the important attributes to the interested audience in easily digestible morsels at short intervals. Appetisers, supported by Paid, not only made the community grow rapidly, but also generated a high level of engagement with a lot of love in community management.
Instead of rebuilding the existing website in a complex process, satellites are built around it in a transition phase. Directly docked landing pages in a high-quality design with content pieces that can be experienced quickly, as well as funnel pages for the traffic generated by campaigns, form the basis for lead management and the answer to the wishes and needs of patients. From minimally invasive wrinkle reduction to breast surgery of all kinds and mommy makeovers, the clinic offers everything that women, men and diverse people could wish for. This is why the clinic also addresses target groups such as the LGBTQ community or men with gynaecomastia.
The cosmetic surgery market is subject to fierce competition. Clinic chains and franchise systems dominate mainstream topics with large advertising budgets. Instead of bidding top prices on top keywords or using massive ad spend, we communicate signature topics to special target groups and communities. The result: less wastage, a personalised approach and consequently better lead quality. An example: gynaecomastia = male breasts with a focus on the gay community. A topic of suffering from men for men who value an attractive body.
We do not portray an ideal of beauty, but offer solutions to needs. We do not sell larger breasts, but offer help for those whose self-confidence has suffered. The body and proportions are only the means to an end. The goal is the satisfied person. The happy woman who is at peace with herself again.
