Internal communication and brand activation

Klosterfrau Healthcare Group

Employee magazine #WIR

The task: to communicate the company's significant growth in recent years and the resulting market position to the workforce. The trigger: in a workshop, these deficits became surprisingly obvious. For example, only a small number of the workshop participants knew that a subsidiary in France is the market leader with a contraceptive product or that there is a sales location in the Ukraine. The solution: a magazine for the workforce that strengthens the sense of unity. Thus the title of the magazine was born. 

BALLEYWASL I UNSTK is responsible for full editing, design and production. Within the company, the project is assigned to the HR and Legal department and managed by Dr Christina Heller. The result is an inspiring collaboration and a magazine that is highly valued within the company. Not least because it was honoured several times with the FOX Award in Gold. 

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Brand awareness as early as the PTA training programme

The pharmaceutical products of the Klosterfrau Healthcare Group are well-known brands. In addition to Klosterfrau Melissa Spirit, the portfolio includes Nasic, Bronchicum and Neoangin. What could be more obvious than to familiarise future pharmacists with these products during their training? The solution: Klosterfrau awards scholarships for PTA trainees and invites them to the factory in Berlin to see first-hand how complex the production of medicines is. BALLEYWASL I UNSTK is responsible for the communication and captures the impressions in cooperation with Gretchen-Film Berlin. 

A book to say goodbye

Friedrich Neukirch has been a powerful driver of growth as CEO for many years. To mark his retirement, long-time companions contribute their highlight moments with „Fritz“. BALLEYWASL I UNSTK is given the honourable task of compiling these in a personal book. The result: a first and single edition in high-quality workmanship with great attention to detail.     

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